The challenge: Lead marketing efforts for one of Connecticut’s premier cultural arts centers, presenting more than 380 live events annually, while supporting a multimillion-dollar capital campaign for a major expansion.

​

The solution: Develop and execute integrated marketing strategies to build brand awareness, drive ticket sales, and strengthen audience engagement. Leverage a dynamic mix of grassroots outreach, social media, digital advertising, print, and strategic partnerships to expand reach and support the center’s continued growth. 

​

The success:
 

• Increased Instagram followers by nearly 90%, growing the audience from 3,000 to 5,694 in one year

• Delivered a 4,344% return on ad spend (ROAS) through targeted digital retargeting, generating 222 conversions on a $612 investment.

• Directed multi-channel marketing for 380+ annual events, integrating paid media, grassroots outreach, email, social, print, radio, and streaming advertising.

• Supported marketing communications for a $7 million capital campaign, helping build awareness and community support for a major cultural arts expansion.

​​

The channels:

Event Marketing • Radio & Podcast Advertising • Lead Generation & Audience Development • Connected TV (CTV) • Lookalike Audience Targeting & Retargeting • Campaign Analytics & Performance Optimization • Vendor & Media Partner Management • Artist & Talent Relations • Gift Shop Product Design

​

​