The challenge: I functioned as art director/writer and web designer for this new services launch of Rhode Island Housing. This new brand needed to launch quickly-I was tasked with developing the launch (including writing & designing a technical brochure).

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The solution: This is a case where all my strengths align when it comes to launching new brands. I see everything as channel agnostic and I write, design and program so the brand experience is consistent, easy and enjoyable.

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The channels:

• Logo Identity 

• Website / Front End Development

• Collateral
  
   

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