The challenge: Stress the importance of being a leader in community banking, as well as, a trusted local lending partner.

​

The solution: Use original photos paired with dynamic storytelling to develop community-centric campaigns. Created  annual reports, radio spots, online ads and events that showcased this mutual bank as being a charitable partner in their community.  

Other creative services included launching a new student financial education program (#CUGrow), website analytics and maintenance, e-newsletters, radio scripts and cross-channel marketing campaigns.

​

The channels:
 

• Digital Marketing

• Radio

• Website Analytics

​

​