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brand overhaul / corporate identity

The challenge: Revamp a confusing brand that specializes in addressing unmet needs in the areas of analgesia, dermatology, hematology/oncology, medical devices, neuroscience, pediatrics, and rare diseases and transform it into a new, dynamic, nimble multi-channel bio-tech presence.

The solution: Make the brand story fresh and simple to understand for every audience (from b2b to recruitment). Use bright colors and unexpected graphics with direct copy points.

The channels:

  • Print/Digital ads

  • Webinars

  • Tradeshow Displays

  • Social media

  • Email

  • Website

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