The challenge: Revamp a confusing brand that specializes in addressing unmet needs in the areas of analgesia, dermatology, hematology/oncology, medical devices, neuroscience, pediatrics, and rare diseases and transform it into a new, dynamic, nimble multi-channel bio-tech presence.

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The solution: Make the brand story fresh and simple to understand for every audience (from b2b to recruitment). Use bright colors and unexpected graphics with direct copy points.

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The channels:

• Print/Digital ads

• Webinars

• Tradeshow Displays

• Social media

• Email

• Website

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