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The challenge: Social media is not an exact science. To do it, you really only need to do a few things well. There are more things you can do that involve meta ads, metrics and monitoring however there  are only 4 things that matter if you want to grow your channel:

• Be authentic

• Be engaging (talk to people)

• Be consistent

• Be topical

The solution: I've handled social media accounts for consumer, financial, non-profits, and real estate clients.  Everyone wants to grow their audience... fast. However, consistent growth is key. With with the right mix of cross channel marketing such as: emails, grassroots marketing, stories, vlogs (and some paid Meta ads) all clients saw significant growth.

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