The challenge: Brand a company that provides millions of users with light, power, and high grade networks for connection. Position everything from their large solar offering to their small GFCI electrical receptacles as being safe and secure.

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The solution: Tell a story of safety that's simple, yet effective, and have it stand out in the relatively dull category of electrical wiring and connection. (ps. designed the campaign and wrote all the headlines).

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The channels:

• Print/Digital ads

• Cinema Displays / Bus Shelters

• Social Media

• Radio

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