"a" is for alex:
I'm a Creative Director/AD who has worked in many fields: public relations-consumer, financial, healthcare & entertainment advertising. I've launched brands and pushed sales — and created profit for non-profits. Chances are, if it's some type of marketing message, I've done it.
"l" is for logo design:
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Bound Brook, New Jersey
Developed a logo for this historical town in New Jersey. I've designed identities for financial institutions, domestic violence shelters, even toilet tissue. For more examples, shoot me an email.
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Spirit City Cruises
Probably my most famous logo! While working at a Boston agency, I developed the identity for this cruise line. Spirit operates out of Boston, NYC and Virginia. If you're in New York — check them out at Chelsea Piers
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"Knock Out The Fat with George"
Developed this logo for a web-based cooking show streaming on the George Foreman site. Contestants competed to lose weight by cooking on the grill and by living a healthier lifestyle overall.
Check out:
www.georgeforemancooking.com -
Watercooler Productions
Animated logo developed for this NYC based television production company.
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"e" is for entertainment marketing:
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AMC DVD TV
Print launch for series on AMC Network – this campaign teased out some of the little known facts about the movie by making them the headlines and increased viewership overall.
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Ford Tribute Ad
Developed new branding look and feel for the AMC network while doing assignment work for Lubow Advertising. Knew I had achieved a minor success when I saw this ad hanging on some random office door at another company.
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AMC's Sunday Morning Shootout
While working for Lubow Advertising, I developed this launch ad. AMC's weekend show in which actors and directors joined hosts Peter Bart and Peter Guber in spirited debates about the state of the movie business industry.
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"x" is for experience:
Logos for cruise ships, online campaigns for political candidates, website overhauls for major corporations and collateral materials for non- profits. From unusual feminine hygiene products (ask me) to television spots with celebrities — I've worked on it all. I know DTC, OTC, B2B — and I've done it ASAP and with ROI results.
For a hard copy of my marketing/design experience — download my resume under "r".
"a" is for accounts & agencies:
"n" is for "niche" marketing for specific sectors: healthcare, financial services —
even nuclear power!
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Phoenix Wealth Management
Integrated campaign for this wealth management firm in Hartford, CT. Showcased life insurance and annuity products geared toward the high-net worth individual. Portrayed Phoenix's financial advisors as going the “extra mile” for their clients. Print and online efforts generated over 600 qualified leads and over 9 million online impressions.
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Entergy: Indian Point Energy Center
I know what you're thinking. Nuclear power, WHAT? But it's one of the cleanest, greenest and most vital forms of energy. IPEC provides 38% of the electricity used by businesses, subways and stadiums in NYC and Westchester County. In other words, it's Positive Energy!
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Patanol Allergy Eye Drops
This DTC print ad was part of a larger, integrated effort. It's simple graphic told the whole story: you can do all the outdoor things you love without suffering from allergy eyes.
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"d" is for direct marketing:
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Showtime Mailers
While on assignment at MK Advertising, I developed direct mail pieces for Showtime and The Movie Channel-HD. Mailers targeted new as well as existing subscribers. Please contact me for samples of these as well as other collateral examples.
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Patient Quest Brochure
While at TBWA Healthcare, we came up with an idea of how to attract patients to participate in clinical trials. Treat it like a personal ad. It worked.
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"a" is for advertising:
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Quechee Lakes Resort
This branding campaign put Quechee Lakes Vermont on the map as a premiere four-season resort destination. Integrated campaign – ran as trade, collateral and online in the Boston and NY area.
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Coca Cola Company
The Coca-Cola Company wanted to send a positive shout-out to their bottlers, employees and basically the world. What better way than to create some groovy posters that conveyed their feel-good message?
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Simmons MBA Program
Simmons MBA program in Boston is the only graduate school for women. Designed with a small budget in mind – these transit posters grabbed your attention with a face that was in your face.
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"w" is for web: websites & banners...:
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Blankyounote.com
Came up with a logo and a fun site for this card company that allows you to “get what's on your mind, off your chest” . In fact, why don't you send one now:
Visit http://www.blankyounote.com -
LG Electronics
Fun banner campaign which highlighted LG's various product attributes and ran on high-profile consumer websites. Oh, wrote this one as well...
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"e" is for events & tradeshows:
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FMC Technologies
How do you stand out in the oil & gas industry? You create work which visually stands out – like this tradeshow booth did at the Offshore Technology Conference. Positioned FMC as a global leader providing solutions for customers engaged in petroleum exploration.
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"t" is for television:
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An overview of my reel
I won't make you go through each spot – unless you want me to (reel available on request). Here's a 2 minute highlight: Colgate, Opti-Free Express, Time Warner Cable, Pioneer Investments, Jell-O – all set to the tune “Daydream Car” by my good friend, Amy Correia. Check her out on iTunes or try to catch her live!
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"m" is for macintosh computer:
As in — it's my technological toolbox. I utilize all the latest Adobe design programs: InDesign, Illustrator, Photoshop, Flash and Dreamweaver...I also do web design and light programming — so "I'm a PC" too. Speaking of skills, I started out my career as a paste-up, mechanical artist so I literally know how to handle type. Photoshop retouching & compositing are also strengths of mine. And yes, I'm an art director who can draw...
"o" is for outdoor advertising:
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AMC's Shootout Kiosk
Launched this successful show on AMC. People in the television and movie industry knew these two individuals – so they were front and center to the marketing effort. Ran as trade print as well – see first “e”
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SAG Awards on TNT
Wrote and designed this outdoor billboard. Headline said it all – an awards show where the judges are the celebrities themselves. Ran as a print ad as well.
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"r" is for responsible advertising: PSAs:
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PSA for Deep-Vein Thrombosis (DVT)
A PSA spot done for Burson-Marsteller with Melanie Bloom & various NBC celebrities. The spot was meant to drive people to the website to learn more about this serious medical condition. Corresponding print ads ran with same celebrities wearing protective compression stockings.
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"e" is for entertainment marketing (or emphasis on!):
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The Grid on TNT
Pitch ad for a show on TNT. Wrote the headline and came up with the overall look and feel.
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Award Mania on Trio
A fun network which no longer exits – this ad was geared to an audience who loved award shows. Like me...Did I mention that I'm also a pretty good retoucher?
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The L Word
While on assigment at MK Advertising in New York, I came up with ad ideas for this groundbreaking series on Showtime. Wrote and art directed this one.
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