I'm a 'Creative Strategist':
Create is what I do best, whether it's a campaign, a logo or a website.
I'm a writer, an art director and a thinker. An all-around creator of brand experiences.
Click on all the letters of my name below to see some of my design strategies.
(Firefox is the recommended browser if viewing on a PC). For the mini tour, be sure to hit the letters: a r t.
I'm a Creative Director/AD who has worked in many fields: public relations-consumer, financial, healthcare & entertainment advertising. I've launched brands and pushed sales — and created profit for non-profits. Chances are, if it's some type of marketing message, I've done it.
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Developed a logo for this historical town in New Jersey. I've designed identities for financial institutions, domestic violence shelters, even toilet tissue. For more examples, send me an email.
Probably my most famous logo. While working at a Boston agency, I developed the identity for this cruise line. Spirit operates out of Boston, NYC and Virginia. If you're in New York-check them out at Chelsea Piers
Developed this logo for a web-based cooking show streaming on the George Foreman site. Contestants competed to lose weight by cooking on the grill and by living a healthier lifestyle overall.
Check out:
www.georgeforemancooking.com
Animated logo developed for this NYC based television production company.
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Print launch for series on AMC Network. This campaign teased out little known facts about movies by making them the headlines and increased viewership dramatically.
Developed this new branding look for the AMC network while on assignment for Lubow Advertising. Knew I had achieved minor success when I saw this ad hanging on an office door at another company.
While working for Lubow Advertising, I developed this launch ad for AMC's weekend show in which actors and directors joined hosts (Peter Bart and Peter Guber) in a spirited debate over the state of the movie industry.
Logos for cruise ships, online campaigns for political candidates, website overhauls for major corporations and collateral materials for non- profits. From unusual feminine hygiene products (ask me) to television spots with celebrities; I've worked on it all. I know DTC, OTC, B2B; and I've done it ASAP and with ROI results.
For a hard copy of my marketing/design experience download my resume under "r".
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Developed this integrated marketing program for this wealth management firm in Hartford, CT. Campaign showcased life insurance and annuity products geared toward the high-net worth. Portrayed Phoenix's financial advisors as going the extra mile for their clients. Print and online efforts generated over 600 qualified leads and over 9 million online impressions.
I know what you're thinking. Nuclear power, WHAT? But it's one of the cleanest, greenest and most vital forms of energy. IPEC provides 38% of the electricity used by businesses, subways and stadiums in NYC and Westchester County. In other words, it's Positive Energy.
This DTC print ad was part of a larger, integrated effort. It's simple graphic told the whole story: you can do all the outdoor things you love without suffering from allergy eyes.
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While on assignment at MK Advertising, I developed direct mail pieces for Showtime and The Movie Channel-HD. Mailers targeted new as well as existing subscribers. Please contact me for samples of these as well as other collateral examples.
While at TBWA Healthcare, we came up with an idea of how to attract patients to participate in clinical trials. Treat it like a personal ad. It worked.
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This branding campaign put Quechee Lakes Vermont on the map as a premiere four-season destination. Integrated campaign ran as trade, collateral and online in the Boston and NY area.
The Coca-Cola Company wanted to send a positive shout-out to their bottlers, employees and basically the world. What better way than to create some groovy posters that conveyed their feel-good message?
Simmons MBA program in Boston is the only graduate school for women. Designed with a small budget in mind these transit posters grabbed your attention with a face that was in your face.
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Came up with a logo and a fun site for this card company that allows you to 'get what's on your mind, off your chest'. In fact, why don't you send one now:
Visit http://www.blankyounote.com
Fun banner campaign which highlighted LG's various product attributes and ran on high-profile consumer websites. Oh, wrote this one as well...
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How do you stand out in the oil & gas industry? You create work which visually stands out like this tradeshow booth did at the Offshore Technology Conference. Positioned FMC as a global leader providing solutions for customers engaged in petroleum exploration.
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Here's a 2 minute highlight of my reel: Colgate, Opti-Free Express, Time Warner Cable, Pioneer Investments, Jell-O all set to the tune 'Daydream Car' by my good friend, Amy Correia. Check her out on iTunes or try to catch her live!
As in it's my technological toolbox. I utilize all the latest Adobe design programs: InDesign, Illustrator, Photoshop, Flash and Dreamweaver...I also do web design and light programming so "I'm a PC" too. Speaking of skills, I started out my career as a paste-up, mechanical artist so I literally know how to handle type. Photoshop retouching; compositing are also strengths of mine. And yes, I'm an art director who can draw...
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Launched this successful show on AMC. People in the television and movie industry knew these two individuals so they were front and center to the marketing effort. Ran as trade print as well.
Wrote and designed this outdoor billboard. Headline said it all?an awards show where the judges are the celebrities themselves. Ran as a print ad as well.
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A PSA spot done for Burson-Marsteller with Melanie Bloom & various NBC celebrities. The spot was meant to drive people to the website to learn more about this serious medical condition. Corresponding print ads ran with same celebrities wearing protective compression stockings.
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Pitch ad for a show on TNT. Wrote the headline and came up with the overall look and feel.
A fun network which no longer exits...this ad was geared to an audience who loved award shows. Like me. Did I mention that I'm also a pretty good retoucher?
While on assigment at MK Advertising in New York, I came up with ad ideas for this groundbreaking series on Showtime. Wrote and art directed this one.
Probably my most famous logo! While working at a Boston agency, I developed the identity for this cruise line. Spirit operates out of Boston, NYC and Virginia. If you're in New York — check them out at Chelsea Piers.
Developed a logo for this historical town in New Jersey. It has the highest Costa Rican population in the United States and once was home to Pulitzer Prize winning author; Upton Sinclair.
animated logo developed for a NYC television production company.
Developed his logo for web-based cooking show streaming on the George Foreman website. Contestants competed to lose weight by cooking on the grill and by living a healthier lifestyle overall.
Check out:
www.georgeforemancooking.com
